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Grant J. Heston
Vice president, Division of University Relations
In the cabinet-level position of vice president for university relations, Grant J. Heston leads the multiple departments responsible for branding, communications and marketing for VCU and VCU Health.
Before joining VCU in 2021, Heston spent 12 years at the University of Central Florida as vice president for Communications and Marketing and Chief of Staff. Heston earned a bachelor’s degree in Journalism from the University of Florida, a master’s degree in Business Administration from the University of Central Florida, and also studied in the Harvard University Graduate School of Education. However, Heston credits his experience as a volunteer Little League baseball and softball coach for his most valuable leadership lessons.
Mike Porter, APR
Associate vice president, University Public Affairs
As associate vice president of University Public Affairs, Michael R. Porter, APR, leads the public relations responsibilities of VCU and VCU Health. Porter oversees day-to-day operation of the public affairs unit, including external communications, media relations and issues management. He also coordinates strategic communications planning and execution for universitywide efforts, including student life, community engagement and inclusive excellence.
Porter joined University Public Affairs in December 2005 after a career of more than 20 years in broadcast journalism. He earned an Accreditation in Public Relations in 2012 and is a member of the Public Relations Society of America.
Kevin D. Best
Associate vice president, University Marketing
As associate vice president of University Marketing, Kevin D. Best leads the creative, digital, video and media teams for VCU. In this role, Best shapes creative marketing content that elevates VCU's brand prominence.
Prior to joining VCU in 2021, Best led advertising and visual identity for the National Basketball Association, served as Brand Manager for State Farm Insurance, and spent over 20 years in the ad agency business leading national brands. Best earned his master's degree in communications from VCU and received his bachelor's degree from the University of Virginia.